Reports to: Director of Marketing
Location: USA and Canada only
Company Summary
Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of writing, publishing, and selling books and audiobooks on major platforms like Amazon and Audible. We are thrilled to announce that Publishing.com has been recognized as the 19th fastest-growing private company in America for 2023, according to the prestigious Inc. 5000 list. Over the past two years, we've experienced an incredible 30% year-over-year growth and expanded our team by 500%. Recently, we hit a major milestone by helping 60,000+ students through our programs.
Our mission is to become the premier destination for all publishing-related needs. In line with this vision, we are excited to announce the launch of our latest innovation, Publishing.ai, a software designed to revolutionize the publishing industry further. This year marks a significant milestone in our journey toward achieving our goal, as we continue to expand our offerings and support our community of publishers.
About The Role
We seek an experienced Performance Marketing Director to lead our paid media efforts across various platforms, including Facebook, YouTube, TikTok, Google, Programmatic Advertising, CTV, OTT, and traditional advertising. This role will oversee media buyers, the Creative Director of paid media, the funnel managers, and the CRO lead, ensuring the strategic execution and performance of all sales funnels and paid media campaigns.
Responsibilities
- Lead a high-performing team to deliver high-converting funnels and outstanding paid media campaigns, focusing on troubleshooting, strategizing, and meeting KPIs on platforms like Facebook, Instagram, YouTube, TikTok, and Google.
- Monitor and optimize key performance indicators (KPIs) such as Return On Ad Spend (ROAS), Cost Per Acquisition (CPA), Cost Per Lead (CPL), Cost Per Thousand Impressions (CPM), and Click-Through Rate (CTR) to ensure campaigns align with business objectives and achieve maximum efficiency.
- Use advanced data analysis tools like Hyros and GA4 to monitor and analyze campaign performance, making data-driven decisions to improve ROI.
- Collaborate with marketing compliance and legal teams to ensure all advertising efforts are FTC-compliant and strategically aligned with KPI goals, enabling effective and responsible navigation of the advertising landscape.
- Foster a culture of excellence within the performance marketing team, promoting continuous learning and adaptation.
- Align paid media strategies with overall marketing goals to ensure a cohesive brand message across all campaigns that meet KPI standards.
- Engage with stakeholders transparently, providing regular and insightful updates on campaign performance against KPIs and offering strategic recommendations based on data analysis for ongoing optimization.
- Develop and execute comprehensive paid media strategies across multiple platforms.
- Strategize, manage, and optimize programmatic advertising, CTV, and OTT ad campaigns.
- Stay up-to-date with industry trends and emerging platforms to drive innovation.
Expected Outcomes
- Creative meets Strategic: To thrive in this role, you must merge the creative, art side of advertising with the strategic, science side. Performance will be gauged on metrics like CPA, ROAS, CTR, and overall revenue and profitability of ad campaigns.
- High-Performing Team: Develop a team that is not only technically proficient but also strategically oriented towards KPI-focused outcomes, fostering an environment where challenges are met with innovative solutions.
- Viral Ads: The goal is to consistently create best-in-industry ads that convert viewers into buyers and get the attention of millions of people online.
- Decrease in CPA: The better the ad creatives we run, the lower the cost to acquire customers. This is a major driving force for scaling the business.
- Increase in Revenue & Profitability: The better our advertising campaigns perform, the more we can afford to spend on advertising, which leads to substantial growth in revenue and profitability for the company.
- Ad Production Factory: We should be an ad production factory consistently delivering world-class ad creatives to the media buying team.
- High-Converting Funnels: Develop and optimize high-converting sales funnels with the Funnel Manager and CRO Lead to achieve maximum conversion rates.
- Hitting Deadlines & Budgets: All deliverables should be completed on time and within budget.
Requirements
- 7+ years of experience in Performance Marketing, with a proven track record in a Director role.
- Expertise in managing paid ads on Facebook, YouTube, TikTok, Google, and other platforms.
- Proven results in developing and optimizing sales funnels for maximum conversions.
- Strong experience in Programmatic Advertising, CTV, and OTT ads.
- Familiarity with traditional advertising methods like Direct Mail is a plus.
- Proficient in data analysis and performance tracking tools.
- Excellent understanding of media buying and budget management.
- Strong leadership and team management abilities.
- Excellent communication and interpersonal skills.
- Strategic thinker with a results-driven mindset.
- Ability to work collaboratively with creative and technical teams.
- Adaptability and willingness to stay updated with industry changes.
Expected Base Compensation: $130,000 - $150,000 USD Annually
Why Publishing.com?
At Publishing.com, our dedication to our mission and core values isn't just talk; it's reflected in how we treat our team. We believe in nurturing our employees' well-being, supporting their families, and empowering them to contribute to their communities. Here's how we stand out:
- Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
- We are a completely remote team located worldwide with 100+ employees
- We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
- We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
- We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
- If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs
*Some benefits are available to our US-based employees only.
At Publishing.com, we're dedicated to assembling teams as diverse as a kaleidoscope and fostering an atmosphere as warm as your favorite coffee shop. We understand that the job application process can sometimes feel daunting, but we’re here to offer our support. Don't hesitate to reach out with any questions or concerns about the hiring process – if you're interested in joining our ranks, we're eager to hear from you! Email us at careers@publishing.com if you need additional support.
We strive to seek out and support individuals from all different backgrounds recognizing your unique experience contributes to the richness of our collective knowledge. We are committed to fostering an environment where we learn from each other's beliefs and experiences and celebrate the differences that eventually will drive forward our innovation. We strive to ensure that every member of our team feels valued and respected, regardless of where they may be situated. Come be a part of our community – your talents and contributions are welcomed!
