Company Summary

Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of selling books and audiobooks on major platforms like Amazon and Audible. We are proud to share that Publishing.com has been recognized as the 19th fastest-growing private company in America on the Inc. 5000 list for 2023! Our mission is to become the premier, one-stop destination for all publishing-related needs. In line with this vision, we have launched our latest innovation, Publishing.ai, a software designed to further revolutionize the publishing industry. This marks a significant milestone in our journey toward achieving our goal as we continue to expand our offerings and support our community of authors and publishers.

About The Role

Join our team as a Senior Media Buyer, focusing on optimizing large-scale online paid acquisition campaigns, primarily through Facebook and Instagram.

About You
We’re seeking a candidate with exceptional strategic and analytical skills and a strong online education/coaching background. Expertise in Hyros and GA4 and familiarity with other advertising platforms is a plus. This role demands a strategic thinker who is not content with the status quo but is always searching for innovative ways to surpass market standards and achieve exceptional results. 

Responsibilities

• Develop, optimize, and scale acquisition strategies to drive growth, primarily focusing on Facebook and Instagram campaigns.
• Manage substantial ad budgets, ensuring optimal ROI and performance.
• Analyze data for trends and opportunities, leveraging expert knowledge of Hyros and GA4.
• Report on key metrics, highlighting successes and improvement areas.
• Build and maintain strong relationships with Facebook ad representatives.
• Collaborate with internal and external teams to align strategies and creative efforts.
• Proactively stay updated on industry trends and competitors to continuously adapt strategies.
• Refine audience segments, provide feedback to creative teams, and utilize platform features for precise targeting.
• Collaborate with our Conversion Rate Optimization team to drive conversion at at scale, focusing on sales and related actions.
• Participate in advertising compliance efforts to maintain brand reputation and ad account health.

Expected Outcomes

• Strategic Growth Leadership: Achieve significant growth and engagement through the development and implementation of innovative acquisition strategies that consistently outperform market standards.
• Maximized ROI: Deliver top-tier ROI and performance by efficiently managing ad budgets, and by utilizing data to refine and expand campaigns.
• Impactful Communication: Drive success through clear reporting and communication with internal and external stakeholders.
• Continuous Improvement: Maintain industry leadership by staying abreast of trends and adapting strategies accordingly.

Requirements

• Advanced experience in online paid acquisition on Facebook and Instagram.
• A robust track record of aggressively pursuing ad buying opportunities and adapting strategies in real-time to leverage market trends and analytics.
• Proven ability to scale 7-figure ad campaigns within Direct-to-Consumer Education, Coaching, High-Ticket, or eCommerce.
• Knowledge of Hyros and GA4, or similar reporting tools.
• Attentive to even the smallest details, strategic, analytical, and organized.
• Able to communicate findings with confidence and clarity.
• Proactive, self-motivated, and able to excel in a fast-paced, remote environment.

Why Publishing.com?

At Publishing.com, our dedication to our mission and core values isn't just talk; it's reflected in how we treat our team. We believe in nurturing our employees' well-being, supporting their families, and empowering them to contribute to their communities. Here's how we stand out:

• Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
• We are a completely remote team located worldwide with 100+ employees
• We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
• We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
• We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
• If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs