REPORTS TO: Director of Marketing
 

SUMMARY:  

We are an online education company that teaches people with zero business background or tech experience how to create & publish books that sell and make money. Publishing.com isn’t just for writers or authors, but for anyone who wants to increase their income. We are proud to share that Publishing.com was ranked #19 on the Inc. 5000 list of fastest growing private companies in America in 2023. We also have over 1,000 reviews on TrustPilot of customers sharing their experience with our programs.

Our grand vision is to become the one-stop shop for all your self-publishing needs. This year, we are making massive strides towards this vision by launching our Publishing.ai software - an AI powered writing assistant that helps you create better books faster, cheaper and easier than ever before.

ABOUT THE ROLE:

We are currently seeking a highly skilled Conversion Rate Optimization (CRO) Specialist on a part-time contract basis (25-30 hours per week), with potential for the position to evolve into a full-time role. You will bring over 5 years of expertise in CRO to our team. Your role will focus on strategizing and implementing solutions to improve conversion rates across our digital properties. With a deep understanding of user behavior and a data-driven approach to A/B and multivariate testing, you will play a crucial part in optimizing our online customer journey. 

Experience in Web Development, particularly with WebFlow, is considered a plus and will be highly advantageous as it will help in quickly implementing optimization strategies. 

KEY RESPONSIBILITIES:

• Craft and execute CRO strategies aimed at elevating conversion rates and meeting key business objectives.
• Lead comprehensive A/B and multivariate testing efforts for our customer acquisition funnels and website, managing all phases from hypothesis creation to result analysis.
• Work collaboratively with various teams, including Growth Marketing Manager, UX/UI Designers, Web Developers, Data Engineers, and Content Creators, to ensure cohesiveness and impact of conversion strategies.
• Leverage analytics tools to identify areas of opportunity for optimization within websites and marketing funnels.
• Stay current with the latest in CRO techniques, tools, and industry standards to maintain competitive advantage.
• Present well-founded, data-driven reports and insights to stakeholders, facilitating informed decision-making and strategic adjustments.

EXPECTED OUTCOMES:

The key results we expect from this role include:

• Sustained increase in conversion rates through strategic and targeted optimization initiatives.
• Development and management of an efficient testing process yielding clear, actionable results.
• Continuous enhancement of our optimization strategies to outpace industry benchmarks.
• Delivery of comprehensive analysis and insights that drive strategic optimizations and business growth.
• Effective cross-departmental collaboration, establishing a shared vision and approach to CRO.

REQUIREMENTS:

• At least 5 years of dedicated experience in Conversion Rate Optimization.
• Proven track record in developing and implementing successful CRO strategies with significant outcomes.
• Proficiency in industry-standard CRO and analytical tools (e.g., Google Analytics, Optimizely, VWO).
• Basic understanding of DOM rendering and able to use HTML/CSS/jQuery/Javascript to create variations within testing tool.
• Detail-oriented and strong analytical mindset with the ability to translate complex data into clear, actionable insights.
• Exceptional leadership and communication skills to effectively manage projects and influence stakeholders.
• Ability to work proactively and autonomously in a fast-paced, dynamic environment.
• This is initially a part-time contract position with the expectation for the right candidate to transition into a full-time role based on performance and the evolving needs of the business.

WHY PUBLISHING.COM?

• Our salary range for this role is from $55-$65 per hour, depending on profile, skills, and experience. If you’re looking outside this range but think this role is a perfect fit, please apply anyway!
   
• Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023!
   
• We are a completely remote team located worldwide with 50+ employees, and last year generated over $50M in revenue - we are just getting started!
   
• We have all the fun perks you’d expect—flexible vacation policy, competitive vision, dental and health benefits, 401k plans, and team socials…yes, even remotely!*
   
• We are proud of our culture and care about it deeply—we live by our company values (1) Service that WOWs (2) Ultimate Team Player (3) Great Freakin’ Attitude (4) Billion Dollar Standards.
   
• We encourage learning, growth, and continuous improvement, so we always look for ways to help our staff grow. From monthly training to hiring mentors, we care about your personal growth!
   
• If you want to join a team on the ground floor, this is your chance. We have a grand vision for expanding beyond just an education company to become the one-stop shop for all your self-publishing needs. 

*Some benefits are available to our US-based employees only.
 

Publishing.com is dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out - we encourage everyone interested in joining us to apply.

Publishing.com LLC. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, Publishing.com LLC. complies with applicable state and local laws governing nondiscrimination in employment in every location we have employees in. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.