Company Summary

Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of selling books and audiobooks on major platforms like Amazon and Audible. We are proud to share that Publishing.com has been recognized as the 19th fastest-growing private company in America on the Inc. 5000 list for 2023! Our mission is to become the premier, one-stop destination for all publishing-related needs. In line with this vision, we have launched our latest innovation, Publishing.ai, a software designed to further revolutionize the publishing industry. This marks a significant milestone in our journey toward achieving our goal as we continue to expand our offerings and support our community of authors and publishers.

About The Role

We seek a seasoned Content Marketing Director, Owned Media to lead our owned media channels: Blog, Websites, SEO, Email Marketing, and Social Media Marketing, with a laser focus on driving revenue through scalable content strategies. This pivotal role requires a blend of creativity, analytical prowess, and a proven track record in developing and executing multichannel, enterprise 7-figure content strategies that significantly contribute to business growth in terms of leads and revenue, not just engagement. You'll spearhead our owned content efforts, ensure they align with our sales objectives, and build and manage a dynamic team dedicated to converting content into revenue.

Responsibilities

• Craft and implement a content marketing strategy that directly supports enterprise business growth objectives, with a clear focus on revenue generation and lead conversion.
• Lead the creation, publication, and distribution of engaging, high-quality content across our blog, website, and social media platforms, designed to convert readers into leads and customers.
• Enhance organic visibility and ranking with an SEO strategy explicitly geared towards attracting high-intent visitors.
• Conceptualize and execute email marketing campaigns with a sharp focus on driving sales and monitoring performance to optimize for maximum conversion.
• Direct social selling strategies that do more than engage—convert followers into leads and sales, aligning with broader business goals.
• Work closely with sales, product, and customer service teams to ensure content strategies directly support sales targets and customer retention.
• Build, manage, and mentor a small but powerful team of content creation specialists, editors, and marketing specialists, focusing on achieving sales and revenue goals through content.
• Leverage data from sources such as Google Analytics 4 to drive strategy, focusing on metrics that matter: conversion rates, lead generation, and ROI.

Expected Outcomes

• Direct Impact on Revenue - Drive significant revenue and customer acquisition increases through targeted, conversion-focused content strategies.
• Sales-Aligned Content Creation - Deliver content that effectively moves users through the sales funnel, from awareness to decision, demonstrating the content's ROI.
• Strategic Growth - Use data-driven insights to continually refine and escalate our content efforts, ensuring they align with and propel our business objectives.

Requirements

• 7+ years of experience in content marketing strategy, including recent experience as a Director+, with a demonstrable track record of using content to drive revenue, leads, and customer acquisition.
• Significant and recent professional industry experience in B2C or B2B SaaS, BizOps, and/or Direct Marketing.
• Experience managing and growing multiple 6 to 7-figure owned media marketing funnels.
• Demonstrated simultaneous ownership of multiple enterprise-level owned media channels, including Blog, Email, SEO, and Organic Social Media. 
• Significant track record of engaging customers at scale using intent-driven SEO strategies.
• Strong strategic and analytical skills, focusing on metrics demonstrating content's impact on sales and business growth.
• Experience building and managing a team of content specialists who are also clearly focused on revenue generation and business objectives.
• Proficient in using Google Analytics 4, as well as other content analytics and performance measurement tools, to optimize for sales and conversions.
• Exceptional communication skills and experience working closely with sales and marketing teams to achieve business targets.

Why Publishing.com?

At Publishing.com, our dedication to our mission and core values isn't just talk; it's reflected in how we treat our team. We believe in nurturing our employees' well-being, supporting their families, and empowering them to contribute to their communities. Here's how we stand out:

• Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
• We are a completely remote team located worldwide with 100+ employees
• We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
• We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
• We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
• If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs